Here is a description of your company. Proin ex id consectetur lobortis. Aliquam, velit vel faucibus dapibus, augue justo ullamcorper turpis, nec convallis metus nunc vel turpis.
Identifying role-based design opportunities
UX Researcher @ Stametrix (San Mateo, CA, USA) Jun 2016 – Sep 2017
“I have no ability to show that we provided value and made it more likely for a customer to buy a product.” -Joel
CHALLENGE: HOW MIGHT WE PROVIDE TAILORED DASHBOARDS TO SPECIFIC ROLES AND IDENTIFY STRATEGY FOR THE PRODUCT MOVING FORWARD?
In order to increase engagement, the company wanted to conduct user research to guide design strategy and design opportunities, validate past role-based research, and provide behavioral anecdotes. The research would impact not only the designs and interfaces themselves, but also serve as a communication tool for customer-facing staff in sales and setup conversations to tailor the services and tools to the specific users.
Client: Customer Experience Management Software Company
Team: design researcher (myself), program manager, design manager
My Deliverables:
- Qualitative and generative research
- Insight analysis and synthesis
- Prototype collaboration
- Reports (goals, needs, and behaviors)
- Archetype/User Roles