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Competitor Analysis for Design Opportunities
UX Researcher @ Stametrix (San Mateo, CA, USA) Jun 2016– Sep 2017
CHALLENGE: WHAT ARE AREAS OF OPPORTUNITY TO IMPROVE THE USER EXPERIENCE OF THE PRODUCT?
The company wanted to conduct a competitive analysis to direct competitor and other CX products. The intentions were to analyze each product, identify areas of success, and uncover development opportunity for the free trial product.
Client: Customer Experience Management Software Company
Team: design researcher (myself)
My Deliverables:
- Select product analysis tool and plan test
- Facilitate test
- Synthesize insights and themes
- Findings and recommendations report
- Presentation of findings